A brand that captivates stereotypes

Good morning 🌅

Hello 🌞

Good evening 🌙

This is yuji.

The brand everyone has been waiting for

"MASS"

The enthusiasm has not cooled down this season

There is no doubt 😎 that it will run through

Speaking of MASU at the beginning

It is a brand called (mass)

The current designer, Mr. Goto, has rebranded

A brand that continues to this day as (MSU).

Taken from the word "masu"

"Careful Creation"

I focus on it through clothes.

Also, overturning the image of a man = that most people feel

We also continue to propose new male images as creations.

Develop an avant-garde collection every season,

If you look at the 20-somethings that are now the center

I feel that we are getting closer to the image that Mr. Goto envisions ☝️

Personally, I was interested in the following:

The designer touched and felt it

Vintage and

A sensibility ⚡️ that changes the new worldview 180 degrees depending on the season

Experience and creativity that have been exposed to a wide range of things

Heavily integrated into your own brand

Solidified in Mitch Michi like man =

Overturning ⚡️ stereotypes

There are really few ❗️ brands that entertain me so much

The 23SS season has excited many fans.

With bold sequins

While expressing Michael Jackson's style

A collection 🌟 that also includes conflicting grunge

A glittering world view 🌏 that is sometimes reminiscent of American football, sometimes people

And 23AW

As a continuation of questioning stereotypes

Marrying different things

A collection 🍷 that created something new

From coats to blousons, knitwear, etc.

23SS from a deep angle

I think 🔥 I will be able to surprise you again and make you excited

Items that will arrive one after another from now on

See, touch, and wear with your own eyes

I want you 👍 to feel it

And

24SS exhibition as early as this week.

Look up to the sky

Because this is it

I'm sure MASU will continue to pay attention

The pleasure 🌞 of seeing new scenery again

as a side note

If you want or care about something on 24SS

Please contact ❗️ me on my yuji's Insta DM

We will answer as 👍 much as possible

The 23AW has just started

If you would like to be notified of the arrival of 23AW, please 😁 DM yourself

We look forward to 🔥 seeing you again this week

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We also accept inquiries by DM.