Good morning 🌅
Hello 🌞
Good evening 🌙
This is yuji.
The brand everyone has been waiting for
"MASS"
The enthusiasm has not cooled down this season
There is no doubt 😎 that it will run through
Speaking of MASU at the beginning
It is a brand called (mass)
The current designer, Mr. Goto, has rebranded
A brand that continues to this day as (MSU).
Taken from the word "masu"
"Careful Creation"
I focus on it through clothes.
Also, overturning the image of a man = that most people feel
We also continue to propose new male images as creations.
Develop an avant-garde collection every season,
If you look at the 20-somethings that are now the center
I feel that we are getting closer to the image that Mr. Goto envisions ☝️
Personally, I was interested in the following:
The designer touched and felt it
Vintage and
A sensibility ⚡️ that changes the new worldview 180 degrees depending on the season
Experience and creativity that have been exposed to a wide range of things
Heavily integrated into your own brand
Solidified in Mitch Michi like man =
Overturning ⚡️ stereotypes
There are really few ❗️ brands that entertain me so much
The 23SS season has excited many fans.
With bold sequins
While expressing Michael Jackson's style
A collection 🌟 that also includes conflicting grunge
A glittering world view 🌏 that is sometimes reminiscent of American football, sometimes people
And 23AW
As a continuation of questioning stereotypes
Marrying different things
A collection 🍷 that created something new
From coats to blousons, knitwear, etc.
23SS from a deep angle
I think 🔥 I will be able to surprise you again and make you excited
Items that will arrive one after another from now on
See, touch, and wear with your own eyes
I want you 👍 to feel it
And
24SS exhibition as early as this week.
Look up to the sky
Because this is it
I'm sure MASU will continue to pay attention
The pleasure 🌞 of seeing new scenery again
as a side note
If you want or care about something on 24SS
Please contact ❗️ me on my yuji's Insta DM
We will answer as 👍 much as possible
The 23AW has just started
If you would like to be notified of the arrival of 23AW, please 😁 DM yourself
We look forward to 🔥 seeing you again this week
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We also accept inquiries by DM.
