The world's strongest fiber "dyneema" I can't help knowing this quality.

Hello!

This is YUJI.

 

Immediately,
Events starting tomorrow

 

"PrastHana"
25ssSSS SORDER Meeting

 

 

The new work of spring and summer is the other
Expand only PRASTHANA Sendaya
We will also develop special pieces!

"Prasthana EXTRA ISSUE"
PEI-001 LACE UP SARROUEL PANTS
With dyneema®️

 

○ About Prasthana Extra Issue
Prasthana announces twice a year in SS and AW
In a separate axis from the inline collection
A product that is planned as a spot item during the period.

From this work
Prasthana EXTRA ISSUE
Start deployment by name.

Extra isSUE = As the meaning of the separate volume,
Not limited to the creation in the inline,
Developed a plan with an MD perspective.

[Kimono] [Tech] [Artisanal] [Bauhaus]
It is a core in the creation of Prasthana
While focusing on the 4 elements
Including leather, rare fabric
Using high specialty specifications, etc.
Aim for value creation different from inline.

The store is also managed by PRASTHANA,
It will be a limited store development,
Exactly
"Special product that can only be obtained in a limited time/place"
It is a product that thoroughly launched as!

And about Saruel this time
Because it is usually handled only by PRASTHANA directly
You can try it with amanojak.
It is a very valuable opportunity!

 

These pants using DYEEMA (dynima).

What is this Dyeema in the first place?

 Let's look deep once!

 

 

[Dyneema]

"Ultra -high molecular weight polyethylene"
The name attached to the fiber.

Currently, it is a registered trademark of the American textile trading company "AVIENT",
With DSM, a Dwilinated chemical manufacturer in the 1960s
By collaboration with Japanese spinning company Toyo -spun
The commercialization of fiber has started.

As a property, it has excellent impact resistance and tear resistance
It is attracting attention as a strong material
Located at the top as [Super fiber]!

 

Compared to steel of the same quality
There is 15 times the tensile strength,
Lightweight enough to float in water with a specific gravity of less than 1.0.

Not only that, but also feels more functional
It also has waterproof and lightweight,
Also as a rope, fishing yarn, bulletproof material
The more it is used, the more indispensable.

Furthermore, as an innovative fiber that will lead the next generation
From outdoor sports to military and medical applications
The more infinite possibilities
It boasts a high quality and is a necessary material to live!

 

Also, if you use dynima as a fabric
Basically, by incorporating it into another material
It will be reborn as any material.

About this product
By mixing cotton
It has a denim -like finish,
Further by indigo -dyed
You can also enjoy aging
It is built!


Others can be seen in bags, etc.
Leather like paper,
DYEEMA is also used for ultra -thin materials, etc.
There is no load, such as carrying
There are also benefits.


The fiber that claims to be the strongest in the world ...
The luxurious pants are not honest.

 

I will introduce dyneema after knowing
Combined the essence of Prasthana
Here is the EXTRA ISSUE series! !

 

About PEI-001
Lace Up Sarrouel Pants with Dyneema®︎


Adopted Dyneema®︎ Stretch Denim
Saruel silhouette pants.

 

From the back knee to the hem,
Adopt Lace UP details using stretch rubber cord,
Silhouette by squeezing up
Pants focusing on the rapidly changing design.

 

 

The composition of the whole sense is
Jopper pants and saruel pants
Fusion of silhouette image.

Not in extreme balance,
Still, the bulging silhouette formation
Realized drop crotch feeling,
And what is the authentic denim image?
The expression of a technical fabric that sets it apart is rich.


Both so -called Tech Wear and Artisan Wear are different,
We are creating your own character.

 

This special material is blended with cotton 68%,
It is dyed with indigo dye.


Dyneema®︎ fibers with super -high strength
The dyeing of this indigo dye attached to the cotton is
Like a general denim, there is an aging change of discoloration.

 

The waist
Easy specification by built -in rubber+drawstring.

The tip of the string is processed with a thermal pressure rubber,
With an inorganic industrial product, with the appearance
There are traces of handicrafts with individual differences
I also have an organic impression somewhere.

 

The senses/knowledge cultivated through activities as Prasthana,
By fusing with the state -of -the -art material
Prasthana EXTRA ISSUE
A suitable product is completed as the first release.


I adopted it in this work
Dyneema®︎ Stretch Denim Fabric
It is a disadvantage of Dynima®︎ processed into a film.
Ventilation, moisture permeability, elasticityAll of the absence of
Heavy ondenim's unique presence
I have a good feeling of wearing.

 

 

To the details,

Making the most of the current maximum now

Prasthana special product

By all means for 3 days from today

I hope you can see it at the Kitasenju store.

 

 

Also for this event and season

Feelings from designer Takei

There is also a special message I asked

Please take a look.

↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓

 

This time, 10/25 (Fri) -10/27 (Sun)
Amanojak on the schedule. At Kitasenju store
Prasthana SS25 Order Meeting
It was held to hold it.

For amanojak.
Started handling PrastHana from AW19,
Bespoke planning, POP UP, etc.
We have been working with various efforts.

Order meeting
Since it is held continuously from SS24,
This is the third time.

I have been communicating in PrastHana's activities,
In the SS25 season, the concept is not clearly verbalized.

The brand is raising as a philosophy
"Form, function & IDEA" = form, function, idea
Is the axis of all creations,
"Kimono", "Tech", "Artisanal", "Bauhaus"
Combine the four elements as keywords,
I started making things.

People are in their daily lives
You touch various events and things.

Of course, that is no exception,
Rather, the job pattern, such a touch point
Compared to those in other industries,
Maybe a little more.

When choosing something
I set up a "unwavering standard" to observe the object.
It's very exaggerated to say "unwavering standards",
The content is very simple
"Whether you can sympathize"
If you deepen the expression a little more
"Is it possible to feel the creator's aesthetic?"

Unfortunately, such creative products
I feel that there are not many.

Speaking of the words,
Instant that is in line with the trend
I think it is full of expression.

The standard of value is different for each person, so
There is no way to make a clear line for the judgment of good or bad,
It is premised, but at least in the Prasthana I worked on.
The power of the clothes and the exaltation of the creator's aesthetic sense,
We are aiming for creation that can be provided to wearers.

"It seems to sell somehow" "If you make this, it looks like it is now"
There is no solid logic, for clothes made with such thoughts,
The value of cloth, thread, and attached aggregate
There is no way to be born.

For PRASTHANA clothing
Cloth, thread, attached aggregate or more
I want to put value.

PRASTHANA from the end of 2020
We operate our own directly managed stores,
Most of the company's sales are wholesale
There are stores nationwide.

Professional in the apparel industry
Even if you say at a glance with the owner and the buyer
Not only the sense, but also the location of the literacy is ten people,
There are many cases where this intention is not well communicated.

"Choose/do not choose after understanding"
There is a difference in cloud and mud for the two, saying, "I can't choose without understanding."

If it is the former, it is inevitable even if it is not selected.

On the other hand, in the latter case
It is a state where exclusion has been selected without touching the true value.
Practical efforts to encourage understanding are generous
It is the responsibility of the sender,
Due to the nature of communication, it depends on the relationship.
If the receiving side does not have that attitude,
It is not possible to convey the value correctly.

This is unfortunate for both sides.

Amanojak. With the director Koyama and the staff
I met about 5 years ago, and I had a great hope
I still remember clearly.

"Choose after understanding" is taken for granted,
In the unique esthetic eye rooted in that deep knowledge,
I always study,
In a way, for each exhibition
"Answer of aesthetics polished for half a year"
I feel like I'm doing it.

Even in such a professional
To amanojak., A rare professional group
With the fascinating customer,
This is the third time this time.

Styling that makes you feel surprised
Intanged PRASTHANA,
Or, with the people who come in full and come,
Just leave it to passion and turn it over
This time was allowed to be turned up
It is a valuable thing that is hard to change for me.

I am always grateful.

PRASTHANA will have been active next year for 10 years,
I am still proud of "the latest is the best".

The SS25 that you see this time is
Because it is the best collection in brand history,
I would like you to look forward to it.

As a creator and aside
With the maximum output as usual
We look forward to your visit.

 

 

Third order ident

On Saturdays and Sundays, Mr. Takei will be in the store all day.

By all means, everyone's visit
We look forward to your heart.