"OVERCOAT"
hello 🌻
Amanojak. This is Otsu from !
As the title suggests,
Today starts this weekend
For more information about the event 😎🔥
Very popular among people of all ages,
23SS Items also selected
It is a brand that is sold out all !!
10 days during the event,
[012750 012751]
Please be sure to come and see it 🙌✨✨
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TITLE：
OVERCOAT POP-UP STORE
DATE：
8/11(FRI)～8/20(SUN)
PLACE：
Amanojak. Sendagi store
Sendagi, Bunkyo-ku, Tokyo3-31-12
INFORMATION:
・2nd delivery item
Sample Exhibition Reservation
23AW items,
More variations of standard items
・Event limited pandaT shirt launch.
, Art Pieces"SEVEN SPIKES" Exhibition.
, etc.
TEL:
MAIL:
amanojak.amanojak@gmail.com
Instagram:
@amanojak._
We also accept mail order at *DM.
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「Wearing New York」
(Wear New York)
,
by designer Ryuhei Daimaru
2015
, Unisex brands"OVERCOAT 012755]".
Designer Daimaru
After graduating from Bunka Fashion College,
COMME des GARCONS
Career Advanced,
After moving to the United States in 2006
New York's top designers and
Branded Creative Consultant,
and active as a pattern maker.
2008oomaru seisakusho 2" was released in
Since its inception in New York,
Total100 brand
Worked on more than 20,000 patterns in total,
About the future of daily clothing
[012750 012751]
2015 Autumn/Winter was announced in full anticipation
"OVERCOAT"!
For customers,
「ALEXANDER WANG」
「3.1 PHILLIP LIM」
「PUBLIC SCHOOL」
and other well-known brands,
First Lady Michelle Obama
It became a hot topic because it was worn
THOM BROWNE], , and collections
[012750 012751]
It became a 👏 hot topic in the fashion industry
The beginning of the brand is
Mr. Daimaru is walking the streets of New York,
[012750 012751]
Often used as an eaves
The fun of the awning material started.
Graphical prints
and attracting the eyes of the people of the city
It symbolizes the diversity of this city,
"This material that is resistant to rain and wind
Why don't you try tailoring it as a coat? 』
[012750 012751]
It is said that it led to the launch of the brand.
Daimaru, who gained experience as a pattern maker,
-cloth- and -Human-[ 012757] and
「Clear」
as the axis of creation
You said you have it,
[012750 012751]
, his own base
restriction of "wearing New York"
By imposing it on its own output
resulted in "OVERCOAT".
Western clothing culture entered the Japan
A designer who learned it in Japan
While competing in clothes in Europe and the United States again,
Designing "Space"
[Japan 012751] specificity of
including patterns
Keeping the basics of manufacturing in mind is
Very important, but
Works that are not bound by preconceived ideas
Considered necessary to put it out into the world
OVERCOAT embodies that.
[012750 012751]
"New York
It's not just about the landscape
""
"Diversity"
I want to express New York"
says the designer.
OVERCOAT AIMS FOR
The roots of the design are
[012750 012751]
Like haute couture,
fits the wearer,
Size, Gender
and also freed from the Age
To produce clothing.
The brand's representative design is
Pleats on the shoulders and sides,
[012750 012751]
Designed to fall gently from it,
Drape from the armpits,
[012750 012751]
Pattern making.
[012750 012751]
[012750 012751]
[012750 012751]
Different sizes in the coat.
[012750 012751]
I don't feel loose.
Daimaru's thoughts
What is "proper unisex"?
Not just a size up,
Regardless of gender body type, regardless of innerwear
It means that it is comfortable to wear.
大丸氏もつ
Clothes that are a cross of all craftsmanship
・Clothing line
・Avant-garde
Basic design
・Exquisite cutting
・Constructive sewing
In all of these,
can be an eternal staple
Perfection, quality,
Like an art piece, but
It has universal value that can be loved for many years.
OVERCOAT
Brand logo creator
NY Creator living in NY
Peter Miles (, Peter Miles), , , ,
There is a part that resonates with creators
It is said that the exchange has begun.
He
Art Director,
as a graphic designer
90, has been widely active since the
A leading contemporary artist.
Phoebe Philo era
Celine and
Marc Jacobs logo, etc.
including packaging
Art direction.
[012750 012751]
Film director Sofia Coppola and
Also the work of photographer Jürgen Teller
OVERCOAT[012750 012751]
Graphical items every season
has been released, but
[012750 012751]
Peter Miles (, ), ,
[012750 012751]
It has become indispensable.
Not only pattern making in another dimension, but also
The approach of art as a work of art is also
OVERCOAT is a major attraction 😎🔥
非非、
In this 10 day event,
Clothes made from their creativity
Look, touch, wear,
I hope you can feel it with your whole body! ✨
We also talked about pattern making in customer service
[012750 012751]
OVERCOAT
in the process of patterns
[012750 012751]
How are patterns directly related?
[012750 012751]
There are many items that you can feel!
OVERCOAT through the sleeve
So many customers are surprised,
I also put a lot of effort into customer service 😂🙌🔥
Come on, such a OVERCOAT
Maximum lineup at Sendagi store
Please look forward to it! ✨
In this event,
Designer Daimaru likes to wear it
We will sell a limited number of "Panda" graphic T-shirts!
(Black is a limited color ¥ 10,000 + tax)
It is a T-shirt that boasts the cuteness of immediate completion, so
As a piece to survive the hot summer
Please give it 🙆 ♂️✨ a try
We look ♪ forward to seeing you there
See you in the store at 😇👋
