Hi there!
It's a small mountain.
suddenly, but
On what basis is everyone
Do you always buy clothes?
Design,
Good material
Beauty of tailoring,
Overall completeness,
and so on.
Well, if you list it
I think there is, but
To scrutinize each one in detail
When thoughts lean too much,
Only the product itself
tends to focus and
It can lead to a loss of sight of the essence of fashion.
Regardless,
As for whether it is good or bad as a product,
I myself "The most important selection criterion"
I know, but
Cool brands
means
Nothing
It's not just about the coolness of the clothes 😎
Rick owens (Rick Owens)
His brands,
[Rick owens] has
"philosophical coolness"
"coolness as a posture".
First,
[Consideration for the environment].
How to work on sustainability
How to deal with the SDGs, etc.
In today's apparel industry
A particularly positive attitude is required.
It is an issue of great interest worldwide
There are many brands that are focusing on it,
and by such brands
Sustainability appeal is also quite good
It has been annoyingly PR.
Such environmental initiatives.
Less well known,
In Rick Owens,
From the beginning of the brand's establishment
It is done as a matter of course.
When delivering cut-and-sew and knitwear
The package you are using is
All are [materials that return to the soil]
It is also the backbone of the brand
Leather used in leather items
All [used as meat]
Without waste as a secondary use
It has been sublimated into a fashion item.
Isn't that surprising?
It's like it's bad for the environment、、、 lol.
(I'm sorry, I said too much lol)
I myself have this fact 012751
At an exhibition in Paris,
Until I talk to a member of the team
I didn't know.
I said, of course,
"You're doing great things, but you're doing 012751]
No one notices it.
I wish I had more appeal!" .
They are,
Environmental pollution caused by the making of clothes is
Needless to say,
It is something that should not be taken lightly by producers
Consideration for the environment is essential,
Our stance is that
"Do you want it because it's environmentally friendly?"
We don't think so.
That's why I don't really appeal to them. 』
.
No,
Isn't it too cool? lol
It's just a valid argument, lol
Sustainable initiatives
Although it is necessary,
《Buy it because it's sustainable》
I certainly feel like it's a rant.
While it is a very honest value,
Take it for granted
What we do behind the sight of consumers is
I thought it was the coolest 😎
and then
【Great Love】 😎
Rick himself,
With members of the brand team on a regular basis
I spend a lot of time
While a world-class brand,
People who have a close relationship with each other in private
Appeared on the runway of the show.
Offices located in Italy include:
For use by team staff
There is a bar, and
That bar has
by his own daughter
There is artwork,
I have a deep love for people and things.
。 。
